The Newfoundland Historical Society along with the Museum Association of Newfoundland and Labrador and the Association of Newfoundland and Labrador Archives

will be holding its annual Gilbert Higgins free public lecture on

Thursday, November 28, 2013

at 8 pm

at Hampton Hall Lecture Theatre, located at the Marine Institute on Ridge Road

This month’s lecturer will be Paul Smith, and his talk is titled:

“A Mesmerizing Miscellany of Marvelous and Majestic Mummers: The Marketing of a Newfoundland Christmas Tradition.”-Gilbert Higgins Lecture.

This illustrated presentation explores the ways in which commodification of nostalgia has become the focus of some sectors of the market place. The marketing of tradition is by no means a new phenomenon and it has been far more extensive than we perhaps realize.  This underestimation possibly stems from the fact that, while we perceive today that marketing is facilitated through some form of corporate broker or entrepreneur, in reality this is not always the case.  Instead performers have often taken on this role themselves.  Similarly, at the grass roots level local artists and crafts people seeing performances of traditions such, as mummers, have turn those experiences into marketable wares.

Refreshments to follow

Parking is free and everyone is welcome to attend!